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Top 7 Reasons Why You Need Custom Promotional Products for Your Business

Have you ever attended a seminar or trade show where someone handed you their custom promotional products? This may be overwhelming at first, but at the end of the day, you find joy and gratitude to accept free stuff. Because hey, IT’S FOR FREE! But what do you think businesses gain from this act of kindness?

Businesses usually get promotional products as their marketing investment.  It plays a key role in achieving their business goals because promotional products are affordable. It is also one of the most effective and proven ways to increase your sales. Do you want to know how custom promo items help businesses?

Well, then this article is for you! Find out the top reasons below.

Why do you need custom promotional products?

There are plenty of reasons why companies do their best to come up with custom promotional products that represent their brand well. Those who are in the industry for a long time even offer exclusive merchandise in the market to improve their branding and give value to their customers. If you want to know the reason behind this, here are some of the things that may convince you to start offering them now.

Low-cost Marketing Tool

Promotional products are typically low-cost compared to other marketing tools. It is very important for businesses to have a budget and stick with it. That’s why custom promo products are designed so that they can help you achieve your business goals without having an empty pocket. Promo items like custom logo pens, custom t-shirts or custom buttons are affordable and small enough to fit your marketing budget.

And because custom promo products are usually given “free-of-charge”, customers would keep it as a souvenir or collectible, which increases the chance of winning more clients!

Increase Sales

Customers love free custom promotional items and can impact your sales by 35% boost. As they are reminded of your generosity in your products,  your logo serves as a constant reminder of the brand that will cause them to buy more. Promos also have a psychological effect on customers.

Most of the time, people think that customization costs a lot which makes them have positive thoughts about you giving them for free. Moreover, if you can come up with a rather useful and great looking product, there is a high chance that your customers will regard your company for having a good taste. Thus, this urges them to visit your store and try out your products. Because if you can give away expensive-looking items, how much better will your actual priced product be?

branding image

Increase Brand Recognition

You may not know this but custom promo items can increase your brand recognition up to 30 percent! This is a powerful marketing tool because it makes people remember you and your business over time. There are several ways how custom promo products can increase your brand awareness.

For example, one of the most common custom promotional items are custom pens. Did you know that custom pens have ranked as one of the top 10 promotional items? Custom logo pens are very effective because they are useful to people and a constant reminder of your business name.

Custom promo products will surely make your business stand out over time. It is also one of the best ways to reach out to new customers and give them something they can actually use! Isn’t that amazing?

Increase Employee Productivity

Promotional custom items have been proven effective in increasing employee productivity. Because custom promo products are FREE, employees tend to use custom items as their personal pens, mugs or t-shirts. This actually boosts the company’s image because you can see that your employees love what they do (and what you represent)!

It has also been proven that custom promotional products help improve workplace morale and employee performance. If custom promotional products play a role in work productivity, it can also help increase your brand awareness because employees can use custom logo printed items in their daily lives.

Increase Customer Retention

Customers love being offered free items. They also become part of the customers’ decision-making process when they have to choose between several brands. It makes them feel more valued as a consumer which enhances their buying experience. This is why custom promo products play a role in customer retention.

Aside from that, if you can strategically give out free items with some notes for your first-time customers, it might convert them to return customers in no time. Meanwhile, giving out freebies for retainer customers can also appear as valuing their loyalty to your brand.

Works Well in Events & Trade Shows

Promotional custom items play an important role in events. These are very useful during trade shows and special occasions where participants need giveaways. This will help your brand reach out to more people and increase the number of prospects you can market to!

custom promotional products on trade show

During events, custom promotional items that are given away for free will definitely increase your brand awareness. As more people accept and use your products, it can catch the attention of more leads who are interested in your products. This is a great way to increase brand recognition and form a business relationship with your prospects!

Increase Your Social Media Presence

Custom promotional products have helped businesses reach out to social media users, big time! If you give them out to someone who has a lot of followers and friends on social media, it could attract more attention from your prospects. These items can be shared on social media websites like Facebook, Pinterest, and Instagram for free! What’s more? Your brand logo gets a lot of exposure because it’s being seen by thousands of eyes everyday!

It also helps to increase brand awareness. Without putting in any effort in ads or contents, people who shared posts about your custom products will pop out on the newsfeed of other people. Upon the distribution of the items, you can also remind them to tag your account when they post your custom promotional products.

How to Come Up with Unique Custom Promotional Products

If you want your custom promotional products to be a big hit to your customers and serve its purpose well, it is important to plan it well. For example, there are several factors that you should consider to find the best item and design that will represent your brand really well. Here are some of them:


The main goal of giving out custom promotional products for free is to represent the thoughtfulness and creativity of your company. If you come up with a unique item that makes their life easier, they will feel gratitude to your business. For example, you can give out pens, mugs, socks, shirts, and even bottle openers that people will deem useful.

Brand Representation

Custom promotional products should be unique because it is also one way of differentiating yourself from your competitors. Make sure to find products that will best represent your brand and will make people remember your company. For example, if you are selling journals, you can give out custom pens for free. Meanwhile, if you are in the fitness industry, giving out custom water tumblers seems the best option for you.

custom promo products


The right price goes a long way in custom promotional products! If you give away custom promotional items for FREE, make sure that they are reasonable enough! Your goal is to make items that are useful to your prospects without hurting your budget. If you are looking for affordable and quality custom products, check out our products at Dad’s Printing!

Product Trends

If you are going to find the best custom promotional products, think about the items that are highly in demand in the market right now. For example, this year is ideal for things that are stylish, useful and forward thinking. You can search for possible inspirations in social media and search engines.

Get your custom promotional products now!

Giving out free items for your leads and customers is beneficial for every business. But, for custom promotional products to be effective in marketing, it must be useful and unique. It is best if you will find items that are trend-based this year because people appreciate new and creative things. 

If you want more fun, exciting, and high quality custom promotional products at a reasonable price, make sure to contact Dad’s Printing now!

With an in-depth understanding of Quality Control, Apparel Production and experience in warehousing and transportation all over the world, the Dads Printing Team is dedicated to making your Canadian Apparel production a seamless process, no matter the product or the print!

Key advantages to working with Dads Printing:

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