There is no denying that the t-shirt printing industry has changed drastically over the years. The traditional way of doing things is no longer the only way to get your business’ merchandise out there. Custom DTG printing has given businesses a fresh new approach to marketing their brand.
Moreover, t-shirts are a popular item to have printed, as they can be used for large events and as giveaways. These shirts can be worn by staff members or given away as prizes to loyal customers and VIPs. There are many ways that custom DTG printing can benefit your business. This blog will tackle a few of them.
What is Custom DTG Printing?
DTG stands for “Direct to Garment” printing. It is a new form of printing that allows you to create t-shirts, sweatshirts, and other garments with fashion designs and images from your computer or from a store’s inventory.
The process of DTG printing is completely different from screen printing. It uses a computer to print directly onto the garment. The printer uses a special ink that can easily be printed on fabric. This is why it’s perfect for making custom T-shirts, hoodies and even bags.
T-shirts, sweatshirts and other garments are printed directly onto a garment using an inkjet printer. The ink gets absorbed into the fabric instead of sitting on top of it like screen-printed garments do. This makes DTG printing more durable than screen-printing.
Many people have been wondering why they should choose this direct to garment printing method over screen printing when they are in the market for some custom apparel items. Custom DTG shirts are gaining popularity because they offer many benefits that may suit your business needs better than traditional screen printed shirts.
Why do people use this as their strategy?
Custom prints are a big part of any company’s marketing strategy and t-shirts are one of the most popular items of clothing in the country today. Everyone loves to wear them, and they make great canvases for showing your individuality. But instead of making your own t-shirt design or buying one off the rack that some company had made in bulk, you can choose to customize your own with custom DTG printing. With so many businesses using this printing method, what does it offer that others do not?
As everyone knows, there are thousands of different companies that sell t-shirts, but they all use screen printing as their primary method to get them out. In fact, screen printing is used in almost every other type of clothing manufacturing, especially when it comes to large quantities.
But with the recent introduction of direct to garment (DTG) printers, more and more businesses are getting into the custom t-shirt printing business because it gives them an added advantage over competitors who use traditional methods for t-shirt printings.
How is using Custom DTG Printing Beneficial for Businesses?
In today’s world, it is very easy to get a custom t-shirt or a jacket for your business and for personal use. But still there are some people who aren’t aware of the benefits of this method of printing. Let’s have a look at what all you can get from Custom DTG Printing.
Printing your logo on merchandise is a great way to boost sales. You can giveaway custom t-shirts or other items with your company logo at trade shows, conferences or other events. These items will be seen by thousands of potential customers who will see your brand name repeatedly without having to pay for an expensive marketing campaign.
DTG printing is known for being customizable, which is perfect for businesses because it allows you to print unique designs on different products. You can use this method to create branded merchandise that will attract attention and gain exposure.
You Can Create Any Designs.
There are several reasons why DTG printing is great for businesses to use. The biggest reason is that DTG printing lets you print any image you want on any type of product. The only real limit to what you can print is your imagination and how much money you want to spend in creating the design. So if you have a creative mind and don’t want to be limited by what a company will let you design, then DTG is the way to go.
It is a Cheaper Alternative.
One of the main reasons why custom DTG printing is taking off is because it provides a cheaper alternative for businesses, not only in terms of cost but also in terms of time. Normally when you buy your merchandise from a company you have to wait days or even weeks before you receive your goods. This doesn’t work well for businesses who need their merchandise quickly as they are bound to run out of stock.
With custom DTG printing companies can have their products in hand within 24 hours or sooner. It just simply saves time and money with the process being less complicated than traditional screen printing methods.
You get a lot of flexibility.
When you have custom DTG printing done in your business, you get a lot of flexibility as well. You can choose the size, color and font of what you want printed on your shirts and other items. That way, you’re sure to get exactly what you want out of this kind of project.
It offers a fast turn-around.
In addition to being the most affordable form of printing, custom DTG offers another benefit which is speed. When you order from a company that offers this type of printing, you can get your items in just a couple of days rather than waiting for several weeks or even months for them to arrive from overseas.
How Can You Choose A DTG Printing Partner?
There are a lot of companies that offer DTG printing for custom t-shirts and other promotional products, but not all of them are the same. The quality of the DTG printing process is one of the major factors that makes custom DTG printing unique from other methods for creating custom t-shirts.
How can you tell whether a company is offering a genuine DTG printing process? Here are some things to look for:
Inkjet DTG printers use specially formulated inks that are applied to the garment in droplets as small as 10 picoliters (one picoliter is equivalent to one drop of water on a one square meter surface). To create such precise droplets, inkjet printers have high-resolution print heads with nozzles smaller than the width of a human hair. These print heads also feature very precise stepper motors that allow for extremely accurate movements.
Reputation in the Printing Industry
The second thing to keep in mind is that there are many factors outside of price when it comes to choosing a DTG printing partner. For example, how long has the company been in business? How did they start? How long have they been doing DTG print jobs for? Have they worked with any big brands before? If so, which ones? And perhaps most important of all, does the company have any references from clients similar to yourself that we can contact for a reference check
A wide selection of high quality ink colors
Since the entire image is created by applying different colors of ink to the fabric, having a wide selection of ink colors makes it possible to create images with remarkable color depth.
High resolution capability for images printed on cotton and polyester blend fabrics
Because of the flexibility of cotton and polyester blend fabrics, there may be cases where very small details in an image may be printed with a slightly blurred or fuzzy appearance. This will be more noticeable when certain color combinations are used in an image. In order to produce images with high resolution on these fabrics, it will be necessary to use higher resolution artwork files during the design process.
This is the most important factor. You need to make sure that your DTG printer provides the quality you need for your garments. Some will have higher quality presses than others, some use better inks, and some use better materials. One of the biggest differences between printers is their color gamut capabilities. Gamut refers to the range of colors that a device or medium can produce or reproduce and it is measured by percentage of a given color spectrum. A printer with a wider gamut means that it can produce more colors and offer more vibrant prints than a printer with a smaller gamut.
How long does it take them to produce each garment? How fast are they able to print? The faster they can print, the faster you can get back to selling on your marketplace or to your end customers. If they are able to produce garments quickly, you will be able to offer more products for sale and increase your sales volume and profit margin.
What kind of customer service do they provide? Are they able to help you when you call in with questions about how your prints should look or what settings they are using.
Are they affordable in comparison to others in the market? Print quality should be of great importance here – don’t go with someone whose prints are cheap but bad quality. Go for a printing shop that offers both. For example, Dad’s Printing.
At Dad’s Printing, you can guarantee the best quality of your custom designs at a very reasonable price. We also offer a fast turnaround and convenient process of printing your designs. To learn more about our services, you can visit our website or contact us today.